CEO
Succeed Corporation
United States
An Overview of iBuilder - Succeed Corporation
By Laura Rush
June 11, 2003
Small to medium-sized business looking to establish an online presencequickly with low risk and low costs should check out Succeed's iBuilder— a suite of products that gives a growing business everything it needsto create and manage an online business.
Built with non-technical people in mind, iBuilder's suite of e-businesstools helps new and seasoned retailers present, sell, process, andtrack their products on the Internet, with no upfront capitalinvestment or long-term contracts required.
iBuilder combines front end, backend, and marketing tools to help smallbusiness owners create a new online business or expand their currentbrick-and-mortar or catalog business to the Internet. "iBuilderprovides a complete solution for doing business online," said OmarSayed, president and CEO of Succeed Corporation. "Few businesses areonline-only, which is why iBuilder enables established businesses toconnect their offline business efforts with their online solutions."
The iBuilder suite is comprised of a four tools that can be usedseparately or in any combination to suit a business' unique needs:SiteBuilder, StoreBuilder, TrafficBuilder, and AffilateBuilder.
SiteBuilder enables small business owners to easily create their ownWeb site from hundreds of professionally made Web site templates.SiteBuilder comes with an image gallery that includes customizableimages, which can be modified to complement a business' unique design.Other tools and services available in SiteBuilder include an HTMLeditor, management tools such as Web traffic reporting and statisticsutilities, Web hosting, and dedicated support. One pitfall is thatSiteBuilder claims you'll get a response to a support query within 24hours, which can be a long wait for those business owners that rely ona faster response time to prevent any lengthy stoppages of business.
SiteBuilder also includes state-of-the-art Web hosting and five e-mailaccounts for a monthly rate of $9.99.
StoreBuilder supplies all the functionality needed to turn smallbusiness' site into an e-commerce workhorse. StoreBuilder includes aCatalog Manager, which is designed to help small business retailerstrack and manage their inventory and sales information easily andaccurately. Retailers can review or change product lists, or new itemscan be added to the catalog simply by completing the forms provided anduploading product images and text.
A detailed inventory management tool is also provided via the SalesManager utility, which allows merchants to keep a running inventory ofevery product in a catalog, verify each order, and approve products forshipping.
A variety of online payments are also available, as iBuilder iscompatible with more than 40 different payment gateways. Retailers canaccept major credit card transactions (once a merchant account has beenset up), electronic check transactions, and PayPal.
StoreBuilder also includes a tax tool that helps retailers control howmuch sales tax to charge based upon where their business is located.The appropriate tax amount can be applied using the menus and toolsprovided.
Retailers have the ability to offer marketing incentives to theircurrent and potential customers, as StoreBuilder includes afunctionality that enables retailers to create e-coupons. The amount ofthe discount, expiration date and limits on usage can be selected anddiscounts can be sent to desired recipients. Retailers can also trackhow many times each e-coupon has been used.
StoreBuilder also offers iBuilderLink software that integrates incomingorders with Intuit Quickbooks Pro software. iBuilderLink acts as abridge connecting a retailer's iBuilder online sales-relatedinformation with his offline QuickBooks 2002 or QuickBooks 2003accounting data. All customer activity, vendor information, inventoryitems, and online sales made using an iBuilder account can besynchronized with a QuickBooks company file. Storebuilder retails for$29.99 per month.
TrafficBuilder offers a combination of powerful tools and reports thathelps small businesses owners market their Web site and trackadvertising campaigns and productivity. Included in the TrafficBuilderutility are submission tools, which allow retailers to submitinformation about their stores to the major search engines. An E-mailMarketing Center is also provided, which shows novice retailers how tobuild a mailing list and run a successful e-mail campaign. For example,small business owners can begin sending out e-mail newsletters thatfeature new products, distribute e-coupons, and announce promotions.All of the information about prior e-mail campaigns can be stored,allowing retailers to gauge the success of each and run increasinglymore effective campaigns. TrafficBuilder is available for $19.99 permonth.
AffiliateBuilder allows retailers to create and manage their ownaffiliate program, which can be used to attract new customers viaonline referrals. Through the Affiliate Manager tool, a small businesscan set up and launch an affiliate program in no time. Affiliaterecruitment is simple, thanks to an easy registration process: iBuilderprovides a pre-built registration form with all of the necessary fieldsto gather information on potential affiliates. Once affiliates sign up,they automatically receive login information to access a business'available banners and links, as well as their commission reports page.The tool also allows retailers to effectively manage their affiliateprograms, including the ability to keep track of affiliates' contactinformation and nature of their Web site. AffiliateBuilder retails for$29.99 per month.
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