After teaching high school speech and debate, I began a sales career in advertising. Nestor Weigand, Jr. (one of the country’s leading real estate professionals) was one of the prospects I called on. He immediately recruited me to join them in real estate sales. From that humble beginning, I was fortunate to be recognized as one of the top real ...
After teaching high school speech and debate, I began a sales career in advertising. Nestor Weigand, Jr. (one of the country’s leading real estate professionals) was one of the prospects I called on. He immediately recruited me to join them in real estate sales. From that humble beginning, I was fortunate to be recognized as one of the top real estate brokers in Wichita with numerous awards. This lead to my opening my own brokerage firm where I eventually managed 35 agents. Included was the opportunity to work with noted developer George Ablah on marketing Willowbend Golf Course as well as gaining recognition as one of the leading relocation brokers in Wichita with RELO, the largest relocation company at the time.
It was during this time that I became zealous about the spurious ethics of the brokerage business. After authoring
The Great Relocation Hoax: Unraveling the Case for Buyer Brokerage in Corporate Relocation, I was invited to speak to several Fortune 500 companies about their relocation strategies as well as being recognized by New York’s Secretary of State for the valuable information provided in my book and speeches. The book is considered by at least one national real estate trainer to have been the tipping point for a national change in corporate relocation policy.
The key for my success in most ventures has always been an ability to look at things with a unique “future-think” perspective and understand the impact of compelling and customer-driven marketing…the importance of unusual design…the power of unique products or services for differentiation…and the value of writing your own rules. See my web site for more details on this: www.THINK-TANK.com.
So, I made the decision to get focused on what I love-—marketing and design.
This full-time marketing focus occurred about 1990 when I formed THINK-TANK | Unique Marketing Ideas to Set You Apart[SM], a marketing and design firm. As you can tell from the slogan, the goal has always been to help companies set themselves apart from the competition with innovative marketing strategies and tactics, including compelling world-class graphic and package design as well as truly inventive ways of “positioning” a business to stand out.
In addition to operating THINK-TANK, for nearly five years, I was also Marketing Strategist in Residence at Mortgage Centre, a local mortgage banking firm. My role there was to design and create ways to help Mortgage Centre stand apart from others in the mortgage lending business and to help them connect with their most valuable referral source—real estate agents and brokers.
This cohesive marketing effort was a key component in Mortgage Centre being positioned as the perfect lender to be invited to office INSIDE the three major real estate companies in Wichita. Details follow on the following pages.
In the Spring of 2007, I presented a multimedia keynote presentation for the McPherson, KS Chamber of Commerce Marketing Expo entitled: “How to Move from BLAND to BRAND to GRAND™” Perhaps it’s my background as a speech instructor, but I REALLY enjoy doing presentations/training and have the software, experience and passion needed to make them come alive.
From 4.2007 through 6.2008 I worked as Marketing Strategist at EarCare Hearing Aid Centers. My duties included a complete “branding” makeover, ad design/price negotiation/placement, direct mail projects design/distribution, focus group conceptualization, training, speaking at Dr. Programs and other venues, collaborating with the owner/General Manager on a VAST array of marketing and market-positioning issues, deploying a new web site from the ground up that I personally designed and maintained (including video interviews), developed an ad tracking program, assisted design of database marketing system as well working with the office managers and staffs for the 10 offices in 2 states in the Midwest.
If my total focus on differentiation…high-level sales and marketing performance…speaking…writing…presentations…world-class design and a “think out this world” mindset is something that enjoy, get in touch with me.
Robert “GRIFF” Griffith
UNIQUE MARKETING IDEAS TO SET YOU APART
www.fastcompany.com/user/135030
Owner / Partner, THINK-TANK
Private, Sales and Marketing industryCENTRAL STATE UNIVERSITY, Kansas, United States
Bachelor’s degree.
Areas of study: Speech Education
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