Richard has had the great pleasure of working on change at NASA in the early 1980s. In government in Australia in the 1970s as a policy input to our Prime Minister. At the Department of Foriegn Affairs and Trade in the early 1990s. In manufacturing in the mid 1990s. In financial services in the early part of this century. Most recently in the health care industry with a private health insurance company.
Richard has had the great pleasure of working on change at NASA in the early 1980s. In government in Australia in the 1970s as a policy input to our Prime Minister. At the Department of Foriegn Affairs and Trade in the early 1990s. In manufacturing in the mid 1990s. In financial services in the early part of this century. Most recently in the health care industry with a private health insurance company.
Richard has developed business models in heathcare and social networks. Otherwise he works on issues as directed with a simple three phase approach. Clear, hold, and build. Clear out the old ideologies to allow new ideas to breath. Select the best of these ideas to go forward by placing them into context. Design a framework for action to develop the potential of these ideas. Hold these ideas within a business model. Construct prototypes to test them. Test them to breaking point. Reframe these ideas as executable initiatives for the business. Build these ideas into new revenue streams.
Richard has also developed a social networking model. He has studied the ways people gather on and use Web 3.0 links. He has identified three patterns of conversations that can impact your business. These are Chattering Clusters, Clans, and Tribes. Clusters form on Twitter, Facebook, MySpace, YouTube, LinkedIn, Ning, etc. They can have 150 or so people in them chattering about all manner of things. Within these conversations they trash products, services, and brands they dislike and praise those they like. These conversations are full of positive and negative viral marketing. Clusters form with a low level of trust. Clans have a slightly higher level of trust and are populated by the early adopters of new ideas, technologies, products, and services. They form and implode quickly. Tribes are purpose built – they tend to be built to last and populated by people who have common ideologies or shared values. Environmentalists tend to form into tribes because they are dedicated to saving the planet from the worst effects of Climate Change, etc.
Engaging Richard to work with you on your problems is simple. Contact him by email at lipscombe.richard@gmail.com – set out your issue in the email. He will reply by email stating where and why he might be able to help or to suggest some other course of action for you and your company.
Holding steadfast to old habits, ways of thinking, and ways of being in the world is no longer an option.
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