Nicole Scheid

Profile Tags

Professional History:

• Head of Marketing, Yahoo!Xtra

Bio

Worked for five years as New Media Manager of NOW Magazine, a leading weekly publication in Toronto, Canada. Established online display sales program working alongside salesteam. Completely rearchitected and redesigned site in order to expand the online issue from a selection of articles to encompass the full publication each week creating new revenue streams.

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Bio

Worked for five years as New Media Manager of NOW Magazine, a leading weekly publication in Toronto, Canada. Established online display sales program working alongside salesteam. Completely rearchitected and redesigned site in order to expand the online issue from a selection of articles to encompass the full publication each week creating new revenue streams.

When I moved from Canada to New Zealand the opportunity presented itself to combine my technical knowledge with my marketing ability and join the specialist field of Online Marketing. I worked for a search engine optimisation & marketing consultancy for a year, prior to joining the newly created Yahoo!Xtra (nz.yahoo.com) as Online Marketing Specialist. Since joining in April 07 I've been promoted to become the Head of Marketing.

Areas of expertise

Search Engine Optimization, SEO, Search Engine Marketing, SEM, Search Engine Advertising, SEA, Online Display Advertising, Conversion Optimization, Virtual Communities, Marketing 2.0, Web 2.0

Public Profile

www.fastcompany.com/user/142263

Professional History

Head of Marketing, Yahoo!Xtra (YHOO)

Public, 5000+ employees, Internet / New Media / Ecommerce industry

As Head of Marketing for Yahoo!Xtra (Yahoo! New Zealand) I oversee all areas of the marketing strategy and execution.

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