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Member Since 7/19/08

Miguel Guinalíu

Teacher / Lecturer
University of Zaragoza
Spain

Profile Tags

Innovation, Technology, Management, Social Responsibility, buzz, community, CRM, Marketing, mobile, networks, privacy, relational, relationship, security, social, trust, Usability, viral

Educational History

University of Zaragoza, PhD.

Professional History:

Teacher / Lecturer, University of Zaragoza

Bio

Miguel Guinalíu holds a Ph.D. in Business Administration and is assistant professor in the Faculty of Economics and Business Studies (University of Zaragoza, Spain). Previously, he worked as an e-business consultant. His main research line is online consumer behaviour, particularly the analysis of online consumer trust and virtual communities. His work has been presented in national and international conferences, and has been published in several journals, such as Journal of Marketing Communications, Information & Management, Industrial Management & Data Systems, Internet Research, Journal of Retail & Consumer Services, International Journal of Bank Marketing or International Journal of Retail & Distribution Management, and books, such as Advances in Electronic Marketing, Mobile Government: An Emerging Direction in E-Government, Encyclopedia Of Networked And Virtual Organizations and Encyclopedia of E-Commerce, E-Government and Mobile Commerce.

Areas of expertise

relationship marketing usability trust management

Personal Website/Blog URL

www.guinaliu.es

Public Profile

www.fastcompany.com/user/128762

Professional History

Teacher / Lecturer, University of Zaragoza

Public, 1001-5000 employees, Education / Training industry

Assistant professor of marketing

Educational History

University of Zaragoza, Spain
PhD.
Areas of study: relationship marketing, strategy, e-commerce,crm
Awards: Best Social Science Doctoral Thesis by the University of Zaragoza Best Economy Doctoral Thesis by Telefonica