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Member Since 10/2/08 | Last Update 10/2/08

Matt Enock

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Innovation, Technology, Design, branding, corporate identity, graphic design, Information Design, interface design, web design

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With over 15 years of strategic design experience beginning professionally in 1991 with what was then known as Enock, Inc., Matt has successfully helped companies visually position themselves in the marketplace across a range of integrated programs, both ininteractive and print. Credits include BMW, Forbes, The Par Group and CUNY (City University of New York).

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Member Blog | 1 recommendation | November 17, 2008 11:20 am
The Many "About Us" pages
I can't count how many "About Us" pages I've read on websites. I'm continually reading them for business reasons. It's likely the first place I turn when learning about a potential client and...
Tags: Design, copy writing, entrepreneurs, graphic design
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Member Blog | 2 recommendations | October 26, 2008 10:12 pm
What's In a Name -- Often Your Brand's Identity
I recently visited the Museum of Arts and Design (MAD) in New York City. Formerly known as the American Craft Museum, MAD changed its name in 2002. Originally dedicated to the exhibition of...
Tags: Design, arts, branding, museum
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Member Blog | 1 recommendation | October 20, 2008 8:35 pm
The Pepsi Overhaul
You would rarely see a can of Coke in my house growing up. Pepsi-Cola World (Pepsi’s in-house magazine) was one of my father's first clients when he co-founded the design agency Eisenman &...
Tags: Design, brand identity, corporate identity, logo design
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Member Blog | 1 recommendation | October 12, 2008 7:57 pm
Bigger is Bigger, Not Better
Are the days of the big design agency over? It seems to me they have been over for quite a while now. In the late 90's with the dot com craze in full throttle it looked as though they were...
Tags: Careers, Design, Work/Life, Design Company
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Article  |  7 recommendations
Seven Concept Cars You Wish You Could Own | by Sherri L. Smith
Flashy and innovative, concepts offer auto designers the opportunity to let their imaginations run wild. From beginning to end, designers can spend anywhere from six months to...
Tags: Innovation, Technology, Design, Work/Life
Blog Post  |  4 recommendations
Unbuttoning the Levi's Brand | by Jonathan Salem Baskin
Levi's has a significant problem: like many other iconic brands -- it's pretty much generically synonymous with the idea of "jeans" -- there's nowhere near the consumer behavior (i.e....
Tags: Innovation, Leadership, advertising, Baskin
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