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Member Since 5/21/08

Laura Betterly

CEO
Yada Yada Marketing, Inc.
United States

Profile Tags

Professional History:

  • CEO, Yada Yada Marketing, Inc.
  • CEO, In Touch Media Group, Inc.

Bio

Laura is an early entrant in the online marketing field, having co-founded online music company Visiosonic (PCDJ.COM). She was responsible for the PR and Marketing and as a result, PCDJ gained recognition as the first duel MP3 Player for DJ’s. The free player was downloaded more than a million times. She forged relationships with other tech companies such as MP3.com and Live365.com and worked with celebrities such as Ice T, Nile Rodgers, Jam Master Jay and Chaka Kahn. She also co-founded In To...

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Bio

Laura is an early entrant in the online marketing field, having co-founded online music company Visiosonic (PCDJ.COM). She was responsible for the PR and Marketing and as a result, PCDJ gained recognition as the first duel MP3 Player for DJ’s. The free player was downloaded more than a million times. She forged relationships with other tech companies such as MP3.com and Live365.com and worked with celebrities such as Ice T, Nile Rodgers, Jam Master Jay and Chaka Kahn. She also co-founded In Touch Media Group which engaged in Internet marketing and PR.

Laura grew up in a hi-tech environment as her father, the inventor of instant-replay, instilled a sound background in business and technology in her at an early age.

She has been a featured speaker at such diverse functions as CES (The Consumer Electronics Show), Winter Music Conference, NARAS, the Grammy’s organization as well as the Federal Trade Commission. Laura has been interviewed extensively and featured in such newspapers as The Wall Street Journal, The Washington Post and Newsday as well as on CNN, CNNfN and NPR to name just a few. In fact, she has been interviewed in and been on over 200 newspaper, TV, and radio shows.

Personal slogan or motto

If you want something done give it to a busy person!

Areas of expertise

Sales, Marketing, PR

Personal Website/Blog URL

laurabetterly.wordpress.com

Public Profile

www.fastcompany.com/user/119059

Professional History

CEO, Yada Yada Marketing, Inc.

Private, 21-50 employees, Marketing / PR / Advertising industry

As the founder, it is my responsibility to oversee direction, client programs, and our own public relations and marketing.

CEO, In Touch Media Group, Inc. (ITOU)

Public, 21-50 employees, Marketing / PR / Advertising industry

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Laura's Recent ContentRSS Feed

Fast Answer Response | October 28, 2008 7:12 am
Well, if you're talking about it's culture, yes. If you're talking about its methodology, no. Google has some of the brightest minds working toward a common goal. The group is creative and they...
Member Blog | 0 recommendations | October 28, 2008 7:02 am
So, today, I want to go over something important to your success---testing. There is a lesson to be learned from so called failures. When we fail, we learn a lesson and know what not to do. ...
Member Blog | 0 recommendations | October 05, 2008 7:32 pm
We've noticed over the last several weeks attempts to hack into some of our Google accounts.  A hacker can easily spend thousands of dollars on your dime if you are not careful.  Here is our...
Member Blog | 0 recommendations | September 17, 2008 7:44 pm
Did you ever hear of the 80/20 rule?  Twenty percent of your customers (or employees) are creating 80% of the work (or mistakes.)  My firm rule is to get rid of...

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