0 Professional Recommendations

Member Since 6/26/08

Karrie Sullivan

Director
Navistar
United States

Profile Tags

Educational History

  • Bowling Green State University, Bachelor’s degree, 1992.
  • University of Phoenix, Online, MBA, 2006.

Professional History:

  • Director, Navistar

Bio

Few people are capable of expressing with equanimity opinions which differ from the prejudices of their social environment. Most people are even incapable of forming such opinions. - Albert Einstein

Lemming: Tastes like chicken!  - Karrie Sullivan 

You are viewing my social media experiment. My first goal was to own my Google search page.  My second was to figure out how the real social media pro's publish content so effortlessly. See my blog for more informat...

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Bio

Few people are capable of expressing with equanimity opinions which differ from the prejudices of their social environment. Most people are even incapable of forming such opinions. - Albert Einstein

Lemming: Tastes like chicken!  - Karrie Sullivan 

You are viewing my social media experiment. My first goal was to own my Google search page.  My second was to figure out how the real social media pro's publish content so effortlessly. See my blog for more information.

Marketing guru with automotive, financial services, internet, and professional consulting experience.  I specialize in brand development, strategy, CRM, and channel development.

I live in the Chicago suburbs with my family and like to travel, SCUBA dive, read, hike, bike, swim, spend time with our children, cook, entertain, and dig in my garden.

View Karrie Sullivan (ne: Shimp)'s profile on LinkedIn

Personal slogan or motto

Innovation doesn't come easy. Question everything in the name of positive change - or at least making things better...

Areas of expertise

Marketing, Branding, CRM, Strategy, Bridging business and technology, channel marketing, channel sales, channel development.

Personal Website/Blog URL

http://twitter.com/karriesully

Public Profile

www.fastcompany.com/user/125078

Professional History

Director, Navistar (NAV)

Public, 5000+ employees, Automotive industry

All things marketing for our captive financial institution.

Educational History

Bowling Green State University, Ohio, United States
Bachelor’s degree, 1992.
Areas of study: Interpersonal and Public Communications International Relations: Spanish, Japanese, Chinese

University of Phoenix, Online, Arizona, United States
MBA, 2006.
Areas of study: Business Administration

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Karrie's Recent ContentRSS Feed

Member Blog | 1 recommendation | August 17, 2008 4:22 pm
I was asked recently by a small business owner whether it would be smart of her to use Facebook to market her business and for a recommendation on whether to use myn10.com. My friend is an...
Fast Talk | August 11, 2008 9:52 pm
A. I wonder whether we're asking the right question. Personel costs are typically a very small portion of any company's balance sheet thus have only a small affect on the bottom line when the cost is...
Member Blog | 1 recommendation | July 21, 2008 9:28 pm
As a marketer I have to admit that I had a rather visceral reaction to the June 2008 article by Dan and Chip Heath called "Dirty Marketing Campaigns: How marketers create disgust and...
Article Comment
Comment: While basic the article hits on some good points that most companies are trying to figure out right now. The message about how social media will affect how companies go to market hasn't gotten...

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Scobleizer -- Tech geek blogger

Scobleizer -- Tech geek blogger

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Article  |  12 recommendations
Good morning, boss. Here's the situation: Bloggers are circulating photos of one of our products bursting into flames. A video of one of our service personnel sleeping on the...