Jeff Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, is the Engineer of Creative Identity for Jeff Fisher LogoMotives. He has received over 575 regional, national and international design awards for his logo design efforts. His work is featured in See Full Profile
Jeff Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, is the Engineer of Creative Identity for Jeff Fisher LogoMotives. He has received over 575 regional, national and international design awards for his logo design efforts. His work is featured in nearly 100 books about logos, the business of design, and small business marketing.
Fisher serves on the HOW Magazine Editorial Advisory Board, the UCDA Designer Magazine Editorial Advisory Board, and the HOW Design Conference Advisory Council. In addition, Fisher also writes for CreativeLatitude.com, HOW Magazine and other resources, including his own bLog-oMotives. He also speaks about the design profession to high school classes, college students, and at international design industry events.
The designer's first book, The Savvy Designer's Guide to Success, was released in 2004.
Fisher lives in Portland with his partner of 17 years, Ed Cunningham.
"It's not that I don't play well with others; it's just that I want to choose where, when and with whom I play." "It's better to be a smart-ass than a dumb-ass."
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Owner / Partner, Jeff Fisher LogoMotives
Private, Sole Proprietor employees, Design industryJeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, engineers innovative graphic identity solutions in helping businesses and organizations to get, and stay, on track.
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