"Green initiatives are more than just a passing trend; they are a part of daily life. Individuals, communities, and companies have embraced this...
I'm one of those people who don't appreciate commercials. They annoy me and, for the most part, I think they're a waste of money on the...
A couple of days ago, I happened upon ...
Online is the new offline. Like most catch phrases this one doesn't really say anything earth-shattering; it isn’t really news that more and...
The Martin Agency’s new ads for Wal-Mart have finally hit the air, and I’m shocked to report that -- urban cynic that I am -- even I was...
Yesterday, Wal-Mart announced its new advertising slogan: "Save Money. Live Better." This is the latest move to ...
Yes, it’s been a dizzying—and thrilling—past couple of years as new disruptive business models rise to the surface across every industry...
I confess, I was a little sad that I was out of the office the day the Fast Company ...
So here’s a question for you ROI vs creativity freaks out there: Is the growth in Geico’s market share --- the only player in the auto...
The face of the advertising industry has changed dramatically over the last few years, as the Internet has become increasingly dominant and has...
Who knew? Back in April when I interviewed aQuantive...
A couple weeks ago I had the luxury of getting behind-the-scenes access to one of the marketing communications holding companies' agency partner...
As if dusty Madison Avenue (see Rehab: An Advertising Love Story) needed another...
If you haven't read the ...
What’s the value of a good idea? Distilled, that was the main theme of Strawberryfrog...
Product placement in TV and movies has become common practice....
In the wake of Tuesday's Oscar nominations, a newly-envisioned Oscar ad campaign is now fully underway. With a month left until broadcast, it is...
Usually, I avoid advertising like the plague. It doesn't matter what type of advertising either. Television -- I tune out or change the channel....
The boys on stage at OgilvyOne’s big digital convergence at Jazz at Lincoln Center yesterday looked suspiciously like they had wandered in from...
Just days after Disney announced its healthy food initiative comes the news that Mickey, Minnie, and a snowman have engaged in a threesome at...
Last week I read that Anheuser-Busch will launch its own Web entertainment network, Bud.TV, in February. Instead...
If you don't know by now, there's been a heap of controversy over CBS' decision to group contestants by ethnicity for the next season of...
I spend an increasing amount of my consulting time advising companies about the strategic nature of messaging. Not PR, messaging. Not just small...
“People say never to work with babies or animals,” says Alex Bogusky, executive creative director of hot ad agency Crispin Porter + Bogusky....
If someone were to give you a bottle of water that appeared to have an hour-glass frame and then proceeded to tell you that in drinking said...
Will Hollywood do better or worse during the economic downturn?
