In my opinion, you should never send a pitch to a publisher if you are expecting them to buy your book and pay you with an advance. Any...
When thinking about small business marketing, the standard means of...
YES! You (probably) need an agent. The question is actually not, “Do you need an agent?”, the question is “WHEN do you need an...
“This is the first conference out of seventeen where the keynoters mingled and worked with the agents, editors and publishers as well as the...
High tech startups present many market, product, and lifestyle challenges. David Lavenda, VP of Marketing and Product Strategy at WorkLight, provides...
I attended several of Corey's workshops at the Wrangling With Writers conference. The first one was about preparing the "pitch" to...
On the eve of the next US presidential debate, and a few days after the proverbial dust has settled from the vice presidential debate, let’s...
Many of the tried and true metrics adopted by call centers for customer support center around customer avoidance. They reward those reps who can get...
As the U.S. presidential campaign get's insaner by the minute, it's providing great examples/lessons for corporate communicators and...
Iam a Marketing management qualified person as well as having an expertise in German language also. in todays world it is very...
This is the perfect question to ask upon my return from the Wrangling with Writing Conference in Tucson, AZ. I’ll let you answer that...
Tonight is the vice-presidential debate between ...
Would you like to become an IT...
Attention. Attention. Attention. Just kidding. Sort of. I’ll explain. When I was acting years ago, I started off working...
Social Media, Viral Marketing, Buzz Marketing, Influencer Marketing and new media
After launching WhatCelebsWear.com in 2005, a searchable database for fashion, shopping and celebrity style, Stephanie found the internet to be her...
Per my last series of posts, we have discussed the importance of articulating theme. It’s an essential ingredient to being able to create a...
It is against our nature to respond receptively to complaints. At their base, complaints are alerts that we (or our...
Once you have determined where you fit in the equation of writing (see previous post), then you are ready to investigate your selling point. ...
In the October issue of the magazine FastTalk, Fast Company...
Well, it's official. I've launched a Fast Company blog. I'll start posting some of my articles, reports and insights here -- including some content...
I’m sure that I could write about this for days. There is so much advice that someone needs to make a career out of any art. I have three main...
Dennis works in Account Services for a leading...
Will Hollywood do better or worse during the economic downturn?
