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Economy Candy, on New York's Lower East Side, is not a huge store, but it creates a huge impression. It is actually rather narrow, although it is...
For all intents and purposes, retail strategy is an oxymoron. Most marketers view retail as a tactic, not a strategy. They see it as a function of...
How great would it be, without changing anything you're doing, to save everyday and...
The next big thing in retail merchandising is here and it is ... nothing. At least that's the thinking at the new Jil Sander Store in...
If you have no idea what Shopper Marketing is, you're not alone. But you should know that Shopper Marketing is one of the hottest trends in marketing...
As merchants go, it's hard not to admire ... Lord & Taylor. Lord & Taylor? The old-fashioned department store? The place...
Earlier this week I was on the phone with a reporter from a local newspaper who was interviewing me about a piece of research I had conducted on...
Is Microsoft's new Seinfeld and Gates ad effective?
Question suggested by Fast Company staff
