American Heart Association

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Fast Company Feature | September 2008 | 3 recommendations

Geisinger Health System's Plan to Fix America's Health Care

| by Peter Carbonara

Here's a guarantee that will get your attention. Geisinger Health System, which runs three hospitals in central Pennsylvania,...

Fast Company Feature | June 2008 | 8 recommendations

Selling Your Innovation: Anchor and Twist

| by Dan Heath and Chip Heath

When someone's heart goes into cardiac arrest, Good Samaritans deliver CPR until help arrives. CPR stands for cardiopulmonary...

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