The Wide, Wide World of Heroes

NBC's Heroes racked up the network's top-selling DVD for 2007 by cultivating die-hard fans with extensions of the show's fantasy world across every form of media (while selling plenty of additional advertising against those extensions along the way). Just how wide is the transmedia universe of Heroes? "I don't envy you the task of tracking it all," says co-executive producer Jesse Alexander. We tried anyway...

Recaps & Web Extras

Clips With two-minute summaries of every episode, plus season walk-throughs, featured clips, and video dossiers on each character, there's no excuse for falling behind.

Behind the Scenes These mini documentaries introduce the composers, set designers, stunt coordinator, et al.

Global News Interactive Mock news reports provide clues to the show's mysteries.

Two-Screen Episodes While you watch the television broadcast, follow a barrage of polls, quizzes, and other real-time pop-ups on the Web site.

Video Commentary Within 24 hours of an episode's TV broadcast, NBC posts a Web version with video commentary from writers, producers, and cast members.

Fan-Generated Content

Wiki Open-source explanations to all things Heroes. Did you know that the license-plate number of Hiro's father (played by George Takei from the original Star Trek) is NCC-1701, the same as the registration number of the Starship Enterprise?

Fan Site Named "Ninth Wonders," after Isaac's comic book on the show, the Heroes fan site lets obsessed fans post short videos describing their theories, upload their own Heroes artwork, and exchange messages with the cast and crew.

Video Games

For Gaming Systems NBC signed a deal with Ubisoft last summer for a superhero title for PCs and game consoles. In stores by the end of the year.

Online Play In Suresh's Loft, you wander the rooms looking for clues. In Claire's Game, you navigate a fiery train wreck to save a dying man. Isaac's Loft is a 360-degree interactive room; clicking on paintings reveals key plot points on the show.

Online Comics

Interactive Novel A full-length Web-only graphic novel about secondary characters includes a Flash-animated version.

Weekly Comics After each new TV episode airs, nbc.com/heroes adds an online comic-book chapter that provides back-story and fills gaps in that week's plot. Sponsored by Nissan.

Mobile

Mobile Game Designed by Gameloft, Heroes: The Official Mobile Game has 11 levels you can download to your phone. The goal is to save the world, of course, but it also helps obsessed fans unlock spoilers.

Text Updates If you text Hana's name to the number on her blog, she replies with clues that lead to other Heroes Web sites. Viewers who "apply" for jobs at Primatech Paper receive texts regarding "next steps" from a company rep.