Originally, I started to write this entry about a Sustainable Brand Identity. But as I put pen to paper and fingers to keyboard, I realized that my opening paragraph deserved a bit more attention. It's about the importance of a sustainable concept behind the design. Think of it this way – sustainability can be applied to both the tangible and the intangible – the execution of the idea AND the idea itself.
I have been asked several times of late whether managers (and management students) should be expected to invest in design and design thinking during an economic downturn. There are at least two kinds of answers to this question.
To intervene or not to intervene. That is the raging debate on our satellites. That is the raging debate around our water coolers. ‘Let them fail!’ or “They are too big to fail.’ But it is far deeper and more subtle than that…
I was pleased to see Metropolis Magazine again discuss the platform of sustainable design in the online article called Whirlwind Tour. This courageous town is Greensburg, Kansas whose citizens have embarked on a forward journey toward renewable energy, green buildings and overall advancement. READ MORE HERE:
We would like to briefly share key lessons from the bestselling book, The Seeds of Innovation. From our experience conducting research, teaching, practicing, and consulting in Innovation Management for over 20 years, we see that innovative thinking can be enhanced by improving core competencies (i.e., knowledge, skills, an
There is a new drugstore test called the E.G.T. (Early Government Test). You pee on a stick. If the lines appear, you are no longer living in a free market.
I just got off the phone with a magazine editor and she asked several insightful questions during the interview. One of them was, “What should companies be spending their money on during a recession?” My answer was learning.
This past week, I was in Boston for the GREENBUILD show and had the benefit of joining USGBC President, Rick Fedrizzi and This Old House host Kevin O’Connor for a reception at a current This Old House home in Weston, Massachusetts. This eco-friendly home reminiscent of barn
Every evening I come home and walk by a mountain of garbage from my building in this otherwise beautiful neighborhood of Brooklyn, NY. It makes me think about my contribution to that, not only on a personal level but a professional one. As owner of a graphic design studio, I know all too well that half of the services we offer involve the design and development of stuff that ultimately ends up in the trash. They're things that are used to promote a product or service.
Through our work in organizations, with clients, as well as with students in both public administration and business administration courses, we have witnessed a wide range of definitions of “innovation.” Some of these, of course, are better than others. These definitions typically include references to “creative thinking,” “brainstorming,” “new products and services,” “breakthrough technologies,” and/or “radical business models.”
