Features

The Social Capital Investment Strategy

Kermit Pattison — Mon, 08 Sep 2008 11:55:13 -0400

Can't get that VC firm to return your calls? Don't despair! Startups can increasingly scale up by taking advantage of another type of capital -- social capital. Litman, a prominent entrepreneur, says it's easier than ever to leverage relationships into business success, and you have to spend social capital before you can profit from it. In fact, such networking helped him launch his new company in six weeks.

Why is social capital so valuable?

11 Facebook Applications Built to Fail

Brendan Collins and Rachel King — Wed, 03 Sep 2008 12:45:05 -0400

1. My Celebrity Boyfriend

Clorox Goes Green

Anya Kamenetz — Thu, 07 Aug 2008 19:30:44 -0400

Animoto: The No-Infrastructure Startup

Kermit Pattison — Wed, 03 Sep 2008 14:15:06 -0400

How to Build a Lasting Brand

Anne Lee — Tue, 02 Sep 2008 12:20:07 -0400

It may have started out as a small outpatient facility, but now, a century later, the Mayo Clinic is one of the top-ranked hospitals in the nation, with annual revenues of nearly $7 billion. How does the hospital balance a 100-year history with cutting-edge research and innovation? In this interview, Leonard L. Berry, a marketing professor at Texas A&M, and Kent D. Seltman, the marketing chair at Mayo Clinic -- coauthors of Management Lessons from Mayo Clinic discuss the secrets behind the Mayo Clinic brand.

The Food Industry Cleans Up Its Act

Samuel Fromartz — Thu, 07 Aug 2008 19:30:47 -0400

Jeff Seabright
VP, Environment and Water Resources
The Coca-Cola Co.
Atlanta, Georgia

Water Runs Deep

Jeff Seabright, 53, has to figure out how to clean the 290 billion liters of water Coca-Cola and its bottlers use to make its products, ensuring future water supplies for the company -- and local communities.

Green Business: Plastic Potion No. 9

Melanie Warner — Fri, 15 Aug 2008 17:30:05 -0400

Anywhere from one-half to three-quarters of Americans say they participate in the environmentally virtuous act of recycling. I am one of them. Or at least I try.

The problem is that every time I open the cover of my big brown curbside recycling bin, I am confronted with an intimidatingly long list of "Don't recycle" items. Yogurt tubs, microwave trays, clamshell containers from delis and salad bars, and disc-shaped hummus containers are all don'ts. I guiltily toss them into the trash, even though I live in hippieish Boulder, Colorado.

7 Offbeat Eco Trips

Rachel King — Fri, 22 Aug 2008 16:00:18 -0400

1. Commune with a camel in India

Sure there’s the Taj Mahal and the Golden Temple. But how many people that you know have gone on a camel safari across the Great Indian Desert? Starting in the western state of Rajasthan, the three-day-and-up tours are a fun and carbon-friendly way to see the old havelis (temples) of India. Be prepared to camp in the desert.

Quiksilver's Cool Chicks

Tina Dupuy — Thu, 07 Aug 2008 19:30:54 -0400

In the hip Silver Lake section of Los Angeles, nestled between a Latino folk-medicine shop and a beauty salon, there is a loft space that could be an art gallery. Two people are inside. As I enter, one woman chirps, "Hi," then turns back to her conversation. They don't ask me to leave. They don't ask me anything. I look at the art on the walls: no prices, as there would be at a gallery; nothing for sale; no explanatory signs. Just a disclaimer stating we're being filmed for promotional purposes.

What Is Labor Day Really About Anyway?

Tom Stern — Wed, 27 Aug 2008 10:45:07 -0400