Microsoft needs to find someone who is famous NOW...preferably someone their target audience relates too. And that is NOT Jerry Seinfeld. This is going to be as big a disconnect as XEROX using images of Charlie Chaplin. Iconic, but it couldn't cover the stench of a bad business decision or in Microsoft's case, an annoying operating system. Using Seinfeld is a risky gamble considering his show has been off the air for years, (although in reruns). Boomers love Seinfeld... but that ignores another 90 million Gen X and Y users familiar with Microsofts operating system and XBOX. You might as well use Alf while you are trying to make a comeback. Here's a better idea: How about making a better product and let it sell itself?