Even though thinking about "green" issues has become somewhat mainstream, personally, I think the communication around sustainability still tends to be slightly elitist, very left-of-center politically, and way too abstract. That needs fixing first of all. I'm not sure I'd criticize corporate efforts on this front for being self-serving if they are indeed sustainable efforts ("greenwashing" is another story). At least improving the bottom line is a concrete result, as opposed to something like "helping to reduce carbon emissions." We've been told that's good, but the results of that are a lot less clear, than, say, helping to build a day care center. How does it affect people as individuals, as opposed to "the greater humanity" or "future generations"?
July 1, 2008 at 2:42pm
April Joyner