Something for Nothing
| posted by Adrian MillerWhen was the lasttime you gave a client something for nothing? If such a generous thought hasn’t crossed your mind in awhile, you may be missing out on an opportunity to do a good deed while stayingon the person’s radar. The simpleact of giving may even increase the value of your business. What’s even more amazing is that someof the most valuable gifts and services are intangible, so they won’t cost youa penny. Providing a small, added serviceat the right time will set you apart in your client’s mind.
If you’re not surewhat you can give your client, start by listening. Listening will allow you tounderstand a person’s needs and interests, which will open up numerous giftingopportunities. Everyone discussesfamily, birthdays, business, and hobbies. Take good notes because this information will provide you with all youneed to go beyond the expected level of customer service.
Now more than ever,customers want to be informed and involved. How long does it really take toforward a link to an ad or an interesting article? An invitation to an event or a brief introduction may appearjust to be a kind gesture. Infact, it is a potential networking opportunity that could prove to be beneficialfor everyone involved. By helpingothers stay knowledgeable, you position yourself as a reliable source ofinformation. Before you know it,your phone will be ringing because they want to stay in the know.
Peoplecrave attention. A phone call oremail is one of most effective ways of letting people know that you value themas a person and not just as a client. Additionally, a call or a quick email can make for theperfect gesture of thoughtfulness. You can let your client know they are in your thoughts just by wishingthem a happy birthday or good luck on a big event. The importance of the occasional connection is frequentlyoverlooked. Communication is thebridge to a valued and trusting relationship.
People understandthat time is valuable and always appreciate when a few hours are donated.Sometimes it is as easy as doing extra research when a sale isn’t pending. But, if you really want to stand out,you can even volunteer some time to their favorite charitable cause. People are searching for sociallyresponsible businesses in a world of corporate greed. If you remember that it is better to give than receive, thenpeople will remember you.
Small acts ofkindness will never go unrewarded. By demonstrating that you are notself-serving, you will be perceived as kind and honorable. And, you are guaranteed to remain onyour client’s radar in a positive way.
